Since 2006 the San Francisco Planning Department has been working with the Fisherman's Wharf CBD on improvements to the area. This public/private partnership has worked together with the community to redesign Fisherman's Wharf for how it is used today.  A plan that not only addresses accessibility for the businesses, people and fishermen who work in the neighborhood, but one that also makes modifications to create a better walking and biking environment for the nearly 40,000 - 75,000 people that visit per day.  

The plan for a redesigned Jefferson Street was split into two phases.  Phase one included two blocks of Jefferson Street between Hyde and Jones Street.  It received funding from the city and DPW's contractor Bauman Landscaping began construction in January of 2012.  Phase Two will include the blocks from Jones to Powell Street and the FWCBD is currently seeking funding to complete this phase of the project.

Key elements of both projects include the following:
 

• Pedestrian friendly streets and sidewalks
• Safe routes for bicycles
• A plan that is good for commerce
• Eases traffic congestion
• A plan that works well with transit
• Facilitates Parking